"He who molds public sentiment goes deeper than he.who executes statutes or pronounces decisions"

--Abraham Lincoln

Most honest definition of public relations:.''We influence behavior through strategic communication''

--Thomas Hagely in Tactics

" There is no such thing as 'soft sell' and 'hard sell.' There is only 'smart sell' and 'stupid sell ' "

-- Charles Browder

"Customers don't want their money back, they want a product that works properly"

--Dan Burton in Fortune

" A pint of sweat will save a gallon of blood. " .........

--General George S. Patton

"God gave me the stubborness of a mule and a fairly keen scent"

--Albert Einstein

" Training people- not, machines, or minds as the .natural resource may be the key to it all "

--Peters and Watermanan